"Colorful Chocolat" received a special award at the Omotenashi Selection 2022.

https://omotenashinippon.jp/prize/selection/2022/2200-02-030/

＜What is Omotenashi Selection?＞

The Omotenashi Selection is an award established in 2015 with the aim of discovering excellent Japanese products and services filled with "omotenashi spirit" and promoting them to the world.

It evaluates refined techniques born from the spirit of caring for users, and creative efforts to improve while inheriting tradition, based on the criteria of "OMOTENASHI" and "GLOBAL".

Products and services recognized as "full of unique Japanese charm that we want to share with the world" are certified as Omotenashi Selection award winners.

＜Some comments from international judges＞

・I feel this product captures the best characteristics of both Japanese and Western styles. By combining Western chocolate with Japanese flavors and packaging colors, it skillfully blends Eastern and Western cultures. Furthermore, the sweetness of the chocolate is neutralized by the Japanese flavors, making it easy to eat and showing great consideration for the consumer. Therefore, I believe the product itself has very high value. (Taiwan)

・The cute cat box and the unique assortment of flavors would appeal to Japanese consumers. The selection of flavors is very appealing, and I think anyone would find a flavor they like. It would also make a delightful gift. (United Kingdom)

・I believe this chocolate truly reflects the spirit of omotenashi. The packaging is also beautiful, and it would be a delightful treat for special occasions. Since they are small, they can be enjoyed casually anytime, and I found them to be very delicious. (France)