Solving two problems—younger generations moving away from umeboshi and food loss—with chocolate!

The product we developed in collaboration with Maruyama Foods, who process Kishu Nanko Ume in Wakayama Prefecture, one of Japan's leading ume-producing regions, went on sale today at 10:00 AM on the Makuake website.

Umeboshi and chocolate!? At first, I spent days pondering how to make it a reality. After many twists and turns, we finally saw hope in combining it with bark chocolate, which is our specialty, and it turned out incredibly delicious.

Working together on this project, I learned a great deal about the current situation and challenges facing the umeboshi industry. I am honored to be able to convey something new like this collaboration to everyone.

Thank you for your support.

Click here for the Chobichoco Makuake sales site ↓

https://www.makuake.com/project/chobichoco/

Maruyama Foods Press Release

tps://prtimes.jp/main/html/rd/p/000000010.000102282.html

"Umemonth," a specialty umeboshi store, is making a bold move against the decline in umeboshi consumption among younger generations with a popular "Chobi Ume" x chocolate! A groundbreaking sweet, "Chobichoco," bravely takes on two major challenges: the decline in umeboshi consumption among younger generations and food loss.